Whether you are new to online qualitative research or you want to fine-tune your knowledge and services, this webinar will help you stay competitive in today's market research landscape while also strengthening your portfolio of qualitative solutions for your clients.
You`ll gain understanding of the variety of online qualitative methods available and insight into applying the right method for your clients` objectives and budget. You`ll enhance your expertise in designing your recruitment approach for delivering the best insights. Our speakers will guide you through the latest solutions and best practices to help you deliver effective and memorable market research outcomes.
This webinar will enhance your understanding of:
• The key online qualitative methods available and their applications
• Best practices for online qualitative success
• Special recruiting considerations for online qualitative data collection
Annie McDannald, Global Manager, Marketing Research Services, Civicom, Inc.
Annie McDannald is the Global Manager for Civicom Marketing Research Services, a global leader in facilitating marketing research for a worldwide client base. Annie develops and manages relationships with client accounts that range from independent researchers up to large top 50 research firms. Over the past decade, she has developed extensive experience providing consultation and support on projects that require online or virtual methodologies, such as In-Depth Interviews, Focus Groups, Online Community/Bulletin Board Studies, and Mobile Research. She leads the team of project facilitation specialists on her accounts and also manages the overall global operation of delivering marketing research services to Civicom clients. From proposal through execution, she upholds the Civicom motto, “Your Project Success Is Our Number One Priority.”
Jason Horine, Vice President, Client Solutions, Schlesinger Group
Jason Horine has been a leader at Schlesinger Group for over 15 years and has developed powerful client relationships delivering qualitative and quantitative research solutions. Jason has hands-on operations experience and a unique perspective on online qualitative solutions and on recruitment. Jason developed and launched Schlesinger’s Online Qualitative Solutions division, overseeing a range of methods. He has line of sight into leading research platforms and technologies and manages partnerships with the technology providers to deliver turnkey solutions.