Pulling Back the Curtain on Data and Targeting in the Programmatic Landscape

 

Leveraging data to better target your consumer holds a lot of promise, and when planned and executed properly it can really and truly drive your business, as we at Brighton have witnessed first-hand.

However, we live in an age where the promise of what data can do is sometimes too good to be true, especially when evaluated without the right level of skepticism or activated without sufficient transparency. Don’t fall prey to a promise that will never be realized or let another vendor sell you dubious inventory.

Kristin Rohlfing, Director of Integrated Marketing at the Brighton Agency, will tell us how to ask the right questions, seek the truth and start realizing the true power of data.

 

DATE:

 Thursday, July 27, 2017

 

TIME:

 3:00PM(Eastern) / 2:00PM(Central) / 1:00PM(Mountain) / 12:00PM(Pacific)

 

DURATION:

 1 hour

Move Over Content. Here Comes Connectivity. The Shifting Landscape of Communications

 

Tina Charpentier and Megan Fairchild Anderson, Padilla, will provide an overview of implications and insights into the ever-evolving communications landscape -- moving past the era of "content is king" and into deeper connection strategies.

The presentation will include a discussion of where these changes are happening, who is driving them, and the role of communications pros.

 

Speaker:

 Tina Charpentier and Megan Fairchild Anderson, Padilla

 

DATE:

 Thursday, August 17, 2017

 

TIME:

 3:00PM(Eastern) / 2:00PM(Central) / 1:00PM(Mountain) / 12:00PM(Pacific)

 

DURATION:

 1 hour

Back to School for Social Media 101, What’s Changed?

 

Make plans to join John Blue, with Truffle Media Networks, as he offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.

Additionally, he will provide strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.

 

Speaker:

 John Blue, Chief of Community Creations, Truffle Media Networks

 

DATE:

 Thursday, September 14, 2017

 

TIME:

 2:00PM(Eastern) / 1:00PM(Central) / 12:00PM(Mountain) / 11:00AM(Pacific)

 

DURATION:

 1 hour

Be Prepared - Don`t Wait for a Crisis to Protect Your Brand

 

One unanticipated situation can undo the great work done to build your brand and shake customer confidence in your business. Trying to figure out what to do in the middle of an emergency never puts anyone in the best position to respond. Anticipating those things that “could” happen and planning in advance to handle them takes the “heat out of the moment” and allows your company to focus on what is most important to manage the situation.

 

Speaker:

 Jane Dukes, Director of Food & Consumer Communications, MorganMyers

 

DATE:

 Thursday, October 19, 2017

 

TIME:

 3:00PM(Eastern) / 2:00PM(Central) / 1:00PM(Mountain) / 12:00PM(Pacific)

 

DURATION:

 1 hour

Winning the Name Game – How to Create Unforgettable Names

 

Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create unforgettable names.

It doesn’t matter if you are naming a seed, a fertilizer, a tractor or even a new company, creating a great name is imperative. Learn how to reach your key audiences through naming, and make sure your brands are speaking the right language in this global world.

 

Speaker:

 Mollie Young, Founding Principal of Nametag International

 

DATE:

 Wednesday, December 6, 2017

 

TIME:

 3:00PM(Eastern) / 2:00PM(Central) / 1:00PM(Mountain) / 12:00PM(Pacific)

 

DURATION:

 1 hour

NAMA Members

$40.00/session

Non-members

$50.00/session

 

Total:

0.00

 
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