Database Marketing in an Increasingly Digital and Impatient World

 

Key shifts in Ag Marketing are driving the urgency to act. This is caused by: Ongoing emergence of big data, shift of power to the farmer, increasing pressure to do more with less, recognition that loyalty drives performance and farmers are better informed today.

Traditional direct marketing, including direct mail, is still highly effective but should be combined with digital marketing and communications that integrates the messaging around a 4W (Who, What, Where and When) strategy for maximum efficacy. Defining the Who, What, Where and When of Digital Marketing is key and a database strategy is essential.

 

Speaker:

 Steven Rao, Farm Market iD

 

DATE:

 Thursday, March 30, 2017

 

TIME:

 2:00PM(Eastern) / 1:00PM(Central) / 12:00PM(Mountain) / 11:00AM(Pacific)

 

DURATION:

 1 hour

Make Way for Geo-targeting and Programmatic Advertising – the New World Ahead

 



.

 

Speaker:

 Kay Wigle & Karl Ploeger, Swanson Russell

 

DATE:

 Thursday, April 13, 2017

 

TIME:

 3:00PM(Eastern) / 2:00PM(Central) / 1:00PM(Mountain) / 12:00PM(Pacific)

 

DURATION:

 1 hour

Back to School for Social Media 101, What’s Changed?

 

Make plans to join John Blue, with Truffle Media Networks, as he offers information on how social media from the last couple of years has changed and what those changes mean to your practices in public relations, marketing, and advertising.

Additionally, he will provide strategic digital planning information on monitoring & measuring the social spaces of the future, along with approaches to understanding a social channel's value for campaigns.

 

Speaker:

 John Blue, Chief of Community Creations, Truffle Media Networks

 

DATE:

 Thursday, September 14, 2017

 

TIME:

 2:00PM(Eastern) / 1:00PM(Central) / 12:00PM(Mountain) / 11:00AM(Pacific)

 

DURATION:

 1 hour

Be Prepared - Don`t Wait for a Crisis to Protect Your Brand

 

One unanticipated situation can undo the great work done to build your brand and shake customer confidence in your business. Trying to figure out what to do in the middle of an emergency never puts anyone in the best position to respond. Anticipating those things that “could” happen and planning in advance to handle them takes the “heat out of the moment” and allows your company to focus on what is most important to manage the situation.

 

Speaker:

 Jane Dukes, Director of Food & Consumer Communications, MorganMyers

 

DATE:

 Thursday, October 19, 2017

 

TIME:

 3:00PM(Eastern) / 2:00PM(Central) / 1:00PM(Mountain) / 12:00PM(Pacific)

 

DURATION:

 1 hour

Winning the Name Game – How to Create Unforgettable Names

 

Join Mollie Young, Founding Principal of Nametag International, a global naming and brand strategy firm, as she leads you through a step-by-step process of how to create unforgettable names.

It doesn’t matter if you are naming a seed, a fertilizer, a tractor or even a new company, creating a great name is imperative. Learn how to reach your key audiences through naming, and make sure your brands are speaking the right language in this global world.

 

Speaker:

 Mollie Young, Founding Principal of Nametag International

 

DATE:

 Wednesday, December 6, 2017

 

TIME:

 3:00PM(Eastern) / 2:00PM(Central) / 1:00PM(Mountain) / 12:00PM(Pacific)

 

DURATION:

 1 hour

NAMA Members

$40.00/session

Non-members

$50.00/session

 

Total:

0.00

 
Register via our Secure Server Visa Mastercard American Express Discover
/


 

 

 

Webinars@ConferTel.net

866-930-4500
760-931-0079 (Fax)

For more information: Click Here

 

 

Cancellations made prior to the Webinar will be eligible for a refund minus $25.00. If you have any questions about billing or refunds, please email Webinars@ConferTel.net or call 866-930-4500.